How to Get More Views on Twitter: A Guide to the Recommendation Algorithm

Twitter is one of the most popular social media platforms in the world, with over 300 million active users. But how do you get your tweets seen by more people? What factors influence how Twitter decides which tweets to show you and your followers?

In this article, we will explain how Twitter’s recommendation algorithm works and how you can optimize your tweets for more views.

Twitter’s recommendation algorithm: How it works

According to a blog post by Twitter’s engineering team, Twitter’s recommendation algorithm is composed of three main stages: candidate sourcing, ranking, and filtering.

Candidate sourcing retrieves relevant tweets from two sources: people you follow and people you don’t follow. The first source is straightforward: these are the tweets from the accounts you have chosen to follow. The second source is more complex: these are the tweets that Twitter thinks you might be interested in, based on your previous interactions, preferences, and behavior.

Ranking scores each tweet using a machine learning model that considers various features, such as:

• The relevance of the tweet to your interests
• The recency of the tweet
• The engagement of the tweet, such as likes, retweets, replies, etc.
• The quality of the tweet, such as spelling, grammar, clarity, etc.
• The use of hashtags, keywords, images, videos, etc.

The ranking model also takes into account your personalization settings, such as whether you want to see more or less content from certain topics or accounts.

Filtering removes tweets that do not meet certain criteria, such as being from blocked users or containing NSFW content. Filtering also applies some diversity rules to ensure that you see a variety of tweets from different sources and perspectives.

The final result is a personalized timeline of tweets that Twitter thinks you will enjoy and engage with.

How to optimize your tweets for more views

There is no definitive answer to how to optimize your tweets for more views, as different users may have different preferences and tastes. However, based on the general principles of Twitter’s recommendation algorithm, you can try some of the following tips:

• Tweet at optimal times when your audience is most active. You can use tools like Buffer or Sprout Social to analyze your followers’ activity patterns and schedule your tweets accordingly.
• Use catchy headlines and call-to-actions that capture attention and encourage clicks. You can use tools like CoSchedule or Headline Analyzer to test and improve your headlines.
• Include relevant hashtags and keywords that help your tweets reach more people who are interested in your topic. You can use tools like Hashtagify or RiteTag to find and analyze popular hashtags in your niche.
• Add visual elements such as images, videos, gifs, etc. that make your tweets stand out and attract more engagement. You can use tools like Canva or Adobe Spark to create eye-catching graphics and videos for your tweets.
• Engage with other users and influencers in your niche by liking, retweeting, replying, and mentioning them in your tweets. This can help you build relationships and increase your visibility and credibility.
• Experiment with different types of content and formats, such as polls, quizzes, threads, live videos, etc. This can help you diversify your content and appeal to different audiences.
  Conclusion

Twitter’s recommendation algorithm is a complex system that determines which tweets you see on your timeline. By understanding how it works and applying some best practices, you can increase your chances of getting more views on your tweets.

Remember that quality is more important than quantity: focus on creating valuable and engaging content that resonates with your audience and reflects your brand voice.

Happy tweeting!